Following feedback, I decided to continue the idea of a battle between Magma and Online retail, however it was suggested I look at alternative ways of depicting it. One idea was using 3d objects.
With this in mind I went away and produced another quick test, while it was still stop motion I changed from 2d cutouts on a wall to actual 3d objects representing both 'sides' - a laptop representing online shops, and a book representing Magma.
Both opponents will use weapons relevant to their respective 'faction', in this example I've used a carrier bag for the book attacking the computer.
http://www.youtube.com/watch?v=X5B8tj1LMFI
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